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New Online Tool Helps Digital Photographers Optimize Broadband. Nine out of 10 photographers have upload speeds that barely surpass legal definition for broadband.

June 20, 2006

“Photographers are uploaders, not downloaders, and broadband isn’t meeting their needs,” said myPhotopipe.com President Pete Casabonne. “In our recent survey, 9 out 10 of our broadband photographers had upload speeds at or below 380K – barely over the legal minimum of 200K, the threshold stipulated by the FCC to qualify as broadband. The broadband experience is not living up to expectations.”

To narrow that gap myphotopipe.com today announced a new set of tools launched at http://www.myphotopipe.com/speedtest/index.html. Said Casabonne, “These tools help digital photographers plan their workflow because they let them instantly measure their broadband connection, calculate the file size of the photos they intend to upload, and then accurately estimate the upload time.”

Unlike most Internet users, digital photographers are heavy uploaders. They upload and send photographs to their clients, they upload photos to make prints. Unfortunately, broadband upload speeds are just a fraction of the heavily advertised download speeds, something rarely acknowledged by the cable and telephone companies.

The new toolset comes at a time of enormous growth for online photo processors. According to the Photo Marketing Association, in the last year alone, online ordering with mail delivery has jumped 50% to more than 9% of all prints made from digital photographs. This leads all other categories in share-of-market growth, a trend that is expected to continue. Approximately 1 billion prints were ordered online and delivered by mail. The toolset is free for anyone to use. A user need not register or log-in nor do they need to be a customer of the company.

 

About myPhotopipe.com, Inc.

myPhotopipe.com, Inc. is a web-based (2.0) online provider of digital photo processing, photo finishing, photo sharing, and related services. The Company’s unique blend of 104 print options, combined with manual print inspections and professional color management, have positioned myPhotopipe.com as one of the fastest-growing providers of digital photography services for professionals and serious amateurs.

The Company is headquartered in Atlanta, Georgia, and its common stock is listed on the OTC Pink Sheets under the symbol “MPPC”.  Additional information is available on the Internet at www.myPhotopipe.com.

This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934 that are subject to the “safe harbor” created by those sections.  Such forward-looking statements are based upon current information and expectations regarding myPhotopipe.com, Inc.  These statements speak only as of the date on which they are made, are not guarantees of future performance, and involve certain risks, uncertainties and assumptions that are difficult to predict.  Therefore, actual outcomes and results could materially differ from what is expressed, implied, or forecast in such forward-looking statements.

myPhotopipe.com, Inc. assumes no obligation to update the information contained in this release.  Any forward-looking statements in this press release may be materially impacted by any number of factors, any or all of which could have a negative impact on sales, operating results, financial and budgetary constraints.  The statements made herein are independent statements by myPhotopipe.com, Inc.  The inclusion or mention, if any, of third parties in this press release does not represent an endorsement of any myPhotopipe.com, Inc. products or services by any such third party.


For more information contact:


L. Douglas Keeney, CEO
dougk@myphotopipe.com
www.myphotopipe.com

1- 404-881-3855

1670 Northeast Expressway
Atlanta, GA 30328

OR

RJ Falkner & Company, Inc.,
Investor Relations Counsel at
(800) 377-9893
or via e-mail at info@rjfalkner.com

myPhotopipe